THE PRODUCT
THE BROW BALM
(201)"held through a 14-hour day and a birthday dinner. not one flake."
S.K. ✷ VERIFIED
"my brows look expensive and i did nothing."
M.A. ✷ VERIFIED
"finally something that doesn't crunch. obsessed."
D.Y. ✷ VERIFIED
THE WHY
serves hold. skips the crunch.
the industry standard freezes your hair with drying alcohol and liquid plastics. they flake before you even get home, sitting on the skin underneath and forgetting it's there.
by engineering an anhydrous (waterless) formula, we eliminated the need for synthetic preservatives. we stripped it down to exactly what is necessary, and nothing else. essential chemistry for unserious hours.
MULTI-USE
Hold that outlasts the morning. ✷
brows. beard. flyaways. edges. style the hair on your face — wherever it grows.
yes, it is one size fits all.
clean formula
flyaways
beard
edges
AS SEEN ON
AS SEEN IN
caught on camera.
THE CONTEXT
engineered for stamina.
made in istanbul
Heritage, Reframed We didn’t invent beauty rituals. We grew up surrounded by them; oils, soaps, remedies that worked because they were simple and made with intention. That energy is what drives 9TO: take what’s natural, strip away the excess, and make it smarter. Istanbul gave us tradition. New York gave us urgency. 9TO is where they meet.
premium, stripped-back chemistry.
based and built in new york
Life in the city moves fast, and beauty has to keep pace. Long days, late nights, and everything in between demand a product that works as hard as you do. This brow balm is designed for that rhythm: it holds like a gel, conditions like skincare, and flexes with every part of your day. From desk to dinner to way-past-midnight, it stays ✷ no flakes, no stress, no touch-ups.
inspired by you
brows that survive humidity, finance bros, and 3 a.m. edits. clean, clinical, and quietly unstoppable, just like you. ✷
THE GRID
the feed never sleeps either.
follow us before your brows do
posting from 9 to whenever
your feed called. it wants us
brows on the clock
we don't ghost. we post
clock in ✷ @9toskin
follow us before your brows do
posting from 9 to whenever
your feed called. it wants us
brows on the clock
we don't ghost. we post
clock in ✷ @9toskin
IRL
1,200+ of you showed up.
our first pop-up brought 1,200+ attendees and our sponsors into one room. the next one lands in new york this november — subscribe to the list or hear about it after it happens.
THE RECEIPTS
we said conditions, holds, and calms — here's the published, peer-reviewed research on our ingredients that says the same. ingredient-level science, cited properly, no brand-funded fluff.
- Agero A.L., Verallo-Rowell V.M. A randomized double-blind controlled trial comparing extra virgin coconut oil with mineral oil as a moisturizer for mild to moderate xerosis. Dermatitis. 2004;15(3):109–116.
- Evangelista M.T., Abad-Casintahan F., Lopez-Villafuerte L. The effect of topical virgin coconut oil on SCORAD index, transepidermal water loss, and skin capacitance in mild to moderate pediatric atopic dermatitis. Int J Dermatol. 2014;53(1):100–108.
- Lin T.K., Zhong L., Santiago J.L. Anti-inflammatory and skin barrier repair effects of topical application of some plant oils. Int J Mol Sci. 2017;19(1):70.
- Vieira C., Evangelista S., Cirillo R., et al. Effect of ricinoleic acid in acute and subchronic experimental models of inflammation. Mediators Inflamm. 2000;9(5):223–228.
- Akihisa T., Kojima N., Kikuchi T., et al. Anti-inflammatory and chemopreventive effects of triterpene cinnamates and acetates from shea fat. J Oleo Sci. 2010;59(6):273–280.
- Keen M.A., Hassan I. Vitamin E in dermatology. Indian Dermatol Online J. 2016;7(4):311–315.
still on the clock ✷
COMING SOON
wipe the glass ✷
first in line.
drop your email and you'll know before the rest of them.
