THE BROW BALM
9TO 100% NATURAL NOURISHING BROW BALM

FOR STYLING THE HAIR ON YOUR FACE

THE BROW BALM

No crunch. No flakes. Meet the 100% natural, skincare grade formula that holds, conditions, and keeps your brows healthy and styled all day, from 9 to whenever.

✷ Powered by clean ingredients chosen with purpose, not filler.

The beauty world’s first no-BS balm has arrived.

CLOCK IN

THE CONTEXT

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    MADE IN ISTANBUL

     

    Heritage, Reframed
    We didn’t invent beauty rituals. We grew up surrounded by them; oils, soaps, remedies that worked because they were simple and made with intention. That energy is what drives 9TO: take what’s natural, strip away the excess, and make it smarter. Istanbul gave us tradition. New York gave us urgency. 9TO is where they meet.

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    BASED IN NEW YORK

     

    Built for Real Life
    Life in the city moves fast, and beauty has to keep pace. Long days, late nights, and everything in between demand a product that works as hard as you do. This brow balm is designed for that rhythm: it holds like a gel, conditions like skincare, and flexes with every part of your day. From desk to dinner to way-past-midnight, it stays ✷ no flakes, no stress, no touch-ups.

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    INSPIRED BY YOU

     

    Brows that survive humidity, finance bros, and 3 a.m. edits.

    The city runs on contradictions. Influencers filming “get ready with me” at 7 a.m. while finance kids are still at their desks from the night before. Friends quitting jobs on Friday, launching something new by Monday.

    That’s where this balm comes in. Nine ingredients, no filler. Waxes that hold through humidity. Butters that soften under fluorescent light or neon glow. Oils that strengthen and shine whether you’re in a boardroom or a basement party.

    It’s clean, clinical, and quietly unstoppable, just like you. ✷

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EXCLUSIVELY IN STORE AT

The why

STYLE THE HAIR ON YOUR FACE. LIKE IT MATTERS.

The Problem
Most brow products over-promise and under-deliver: stiff waxes, crunchy gels, pencils gone by noon. They ignore that brows sit on skin — skin that needs care, not just styling.

That’s why ingredients matter. In dermatology studies, virgin coconut oil improved skin hydration in 93% of people with dryness and irritation, compared to only 53% with mineral oil. Results like this prove clean ingredients don’t just style better — they actively support skin health.

And that’s exactly why they belong in a brow balm.

THE ORIGIN

FROM 9 TO 5 TO 5 TO WHENEVER

Your routine doesn’t stop at clock-out, and neither should your brows. That’s why every ingredient in this balm is chosen to work harder and last longer.

Shea Butter > Petroleum Jelly
Shea butter has been shown to repair the skin barrier more effectively than petroleum jelly, delivering deep hydration and calm that holds up through long days and late nights.

Beeswax = Bioactive Protection
Beeswax does more than keep shape. Studies show it helps fight bacteria, speed healing, and protect sensitive skin. In a brow balm, that means hold that moves with you — from desk to dinner to whatever comes next.

THE POINT?

MODULAR. ADAPTIVE. JUST LIKE YOU.

Oh, since it’s non-toxic…Who says you can’t use it on your beard too? Tested, tried, and approved.

- the 9TO crew ✷ xx

Science says less is more. We prove it.

Most products don’t just sit on your skin — they stay in your system. Parabens have been detected in breast tissue, microplastics in the bloodstream. The “normal” in beauty quietly rewires biology. Choosing non-toxic isn’t a trend; it’s self-preservation.

The Real Flex: Longevity

The strongest systems are the simplest. Nine purposeful ingredients mean fewer irritants, fewer unknowns, and performance that doesn’t burn out. Like skin, like hustle ✷ longevity always wins over excess.

Beauty Without Collateral Damage

Your brow balm shouldn’t contribute to climate collapse. Petrochemical waxes and fillers carry nearly double the carbon footprint of plant-based alternatives. Choosing clean means protecting your skin and keeping tons of CO₂ out of the atmosphere.

Context ✷ Peer-Inspired Research

  • Evangelista, M.T.P., Abad-Casintahan, F., Lopez-Villafuerte, L. (2014). Virgin coconut oil in pediatric atopic dermatitis. International Journal of Dermatology, 53(1), 100–108.
  • Esposito, L., Bonifazi, E., Foti, C. (2018). Natural moisturizers: Shea butter vs. petrolatum. Journal of Cosmetic Dermatology, 17(6), 1060–1067.
  • Hegazi, A.G., et al. (2017). Antimicrobial activity of bee products. Journal of Clinical & Experimental Dermatology Research, 8(2).
  • Darbre, P.D. et al. (2004). Paraben concentrations in human breast tissue. Journal of Applied Toxicology, 24(1), 5–13.
  • Plastic Soup Foundation (2021). Microplastics in Makeup: Monitoring Project.
  • Green Chemistry Institute (2019). Life Cycle Analysis of Natural vs. Synthetic Waxes in Cosmetics.

Engineered with 9 ingredients ✷ because simpler systems perform longer.

ONE BALM. ENDLESS ROUTINES.